It was a perfect storm of easy access, low price, pop culture fandom, and social media dominance.
McGillicuddy’s Fireball Whisky” in 1989 and changed the name to “Fireball Cinnamon Whisky.” Cut to the early 2010s and Fireball Cinnamon Whisky became insanely popular in gas station liquor stores, dorm rooms, and eventually every party bar across the country - to the point that it outsold Parton Tequila, Jagermesiter, and even Jameson Irish Whiskey. The elixir blended cheap Canadian “whisky” with cinnamon syrup and sweeteners. They make everything from the country’s best-selling discount brands of booze (like Fireaball) to the most elite American whiskeys in the world ( Pappy, Weller, Taylor, etc.).įireball’s history, on the other hand, is an invention of 1980s Seagrams. If you’re in the spirits world at all, you know of the Goldring family who runs the business to this day.
Fireball is a brand that’s owned and operated by the Sazerac Company, which is a massive, privately owned spirits conglomerate based out of New Orleans.
Part 1 - What is “Fireball”? Sazerac Company
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